Privacy & data
Privacy Policy
Here’s how Broke Cyclists collects, uses, and protects your information when you browse our guides, shop, or click affiliate links.
Quick summary (the human version)
We collect only what we need to run the site, process orders, and improve your experience. We don’t sell your personal information. Some data is shared with service providers (like payments, shipping, analytics) and with affiliate partners when you click outbound links.
What we collect & why
Different actions on the site create different data. Here’s the breakdown.
Information you provide
When you place an order, contact us, or subscribe, you may provide details like your name, email, shipping address, and order notes.
Order & account data
If you create an account or check out, we store order history and basic account details so you can manage purchases and returns.
Device & usage data
Like most websites, we may collect IP address, browser type, pages viewed, and approximate location to keep the site secure and understand what content helps riders most.
Cookies & similar tech
Cookies help the site remember your preferences, keep your cart working, and measure site performance. You can control cookies in your browser settings.
Affiliate link tracking
Some links to products are affiliate links. If you click one, the merchant may use cookies or similar tracking to attribute a purchase to us. This doesn’t give us access to your payment details with that merchant.
Marketing communications
If you opt in, we may email you about deals, guides, and safety picks. You can unsubscribe anytime using the link in our emails.
Details
How we use, share, and protect data
We use information to operate the store, deliver orders, respond to messages, and keep the site running safely.
How we use information: to process payments, prevent fraud, provide customer support, personalize content, and improve our guides and product recommendations. We may also use aggregated, non-identifying analytics to understand what riders are searching for (like bike lights, helmets, and reflective gear).
We’re here to help you ride safer—not to do weird stuff with your data.
Broke Cyclists
How we share information: we share data with trusted service providers only as needed (for example: payment processing, shipping/fulfillment, email delivery, analytics, and site security). We may also share information if required by law.
Data retention: we keep order and support records as long as needed for business, legal, and tax purposes.
Security: we use reasonable safeguards, but no method of transmission or storage is 100% secure.
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